In the evolving world of eCommerce, augmented reality (AR) is transforming the shopping experience, allowing consumers to virtually try on products before making a purchase. Among the numerous platforms available, CSCONNECT and Augment have emerged as leading solutions.
What is Virtual Try-On Software?
In the evolving digital era, virtual try-on software has emerged as a game-changer in various industries, notably in retail and e-commerce. But what exactly is it?
Defining Virtual Try-On Software
Virtual try-on software, a form of Augmented Reality (AR) technology, allows users to virtually try on products using their digital devices. These products can range from clothes, glasses, and jewelry to furniture and home decor. The software typically uses the device's camera to overlay a 3D model of the product onto the real-world view, enabling users to see how the product would look on them or in their environment.
How Does Virtual Try-On Software Work?
Virtual try-on software is an exciting innovation in the field of ecommerce and online shopping, made possible through the convergence of several key technologies. Here's a deeper look into how this cutting-edge technology works.
Augmented Reality (AR)
At the heart of virtual try-on software is augmented reality (AR), a technology that superimposes a computer-generated image on a user's view of the real world. The result is a composite view that seamlessly integrates digital objects into the user's environment.
Computer Vision and Machine Learning
Computer vision, often combined with machine learning, plays a crucial role in enabling the AR capabilities of virtual try-on software. Computer vision allows the software to understand and interpret the real-world environment captured by a device's camera.
For example, when using a virtual try-on tool for glasses, computer vision technology can detect the user's face and its key features—like the eyes, nose, and ears. This understanding allows the software to accurately position the virtual glasses on the user's face.
Machine learning, on the other hand, enhances the software's ability to recognize patterns and improve accuracy over time. For instance, the more a user tries on different types of glasses, the better the software becomes at positioning the glasses correctly.
Another essential component of virtual try-on software is 3D modeling. The products that users try on virtually are represented as 3D models. These models can be rotated and resized to fit accurately onto the user's real-world view.
To create a 3D model of a product, designers take multiple photographs of the product from different angles. These images are then used to build a 3D model that accurately represents the product's shape, size, and texture.
Once the 3D model of the product is ready and the user's environment has been analyzed, the virtual try-on software overlays the product onto the user's view. This process, known as real-time rendering, involves adjusting the 3D model's size, orientation, and position to accurately fit the user's environment or body shape.
Lastly, the user interface of virtual try-on software is designed to be intuitive and user-friendly. Users can usually select products to try on from a catalog, adjust the position of the product if necessary, and take photos or videos of the product overlaid onto their view.
What Makes a Good Virtual Try on Software
A good virtual try-on software can revolutionize the shopping experience, but not all solutions are created equal. Here's what to look for when considering a virtual try-on solution for your business:
1. Accuracy and Realism
The best virtual try-on software offers a high level of accuracy when superimposing products onto the user's image. This includes accurately detecting facial features or body parts, and accurately sizing and positioning products. The realism of the 3D models used is also crucial. They should accurately represent the product's shape, color, texture, and other key attributes.
2. Speed and Performance
The software should work quickly and smoothly, superimposing products onto the user's image in real time without significant lag. It should also work well across a range of devices and operating systems.
3. Ease of Use
A good virtual try-on solution is user-friendly and intuitive. Customers should be able to easily select products to try on, adjust their position if needed, and take photos or videos. The software should also integrate smoothly with your existing ecommerce platform.
4. Wide Range of Products
The best virtual try-on software can handle a wide range of products. Whether you're selling glasses, clothes, jewelry, or furniture, the software should be able to create accurate 3D models of your products.
Good virtual try-on software will provide analytics so you can see how customers are using the tool. This might include data on which products are tried on most often, how long customers spend using the tool, and how the tool affects conversion rates.
As your business grows, your virtual try-on solution should be able to grow with it. This means it should be able to handle an increasing number of products and users without performance issues.
The ability to customize the look and feel of the virtual try-on tool to match your brand is also important. This might include customizing the user interface, the 3D models used, and the way products are presented.
8. Support and Updates
Good virtual try-on software is supported by a team that provides regular updates, bug fixes, and customer support.
In summary, a good virtual try-on software should offer a seamless, realistic, and enjoyable shopping experience that boosts customer engagement and conversion rates. It should be easy to use, work well with your existing ecommerce platform, and provide valuable insights into customer behavior.
Best Virtual Try on Sofrware in 2023
That being said, here are our top picks:
CSCONNECT is a comprehensive AR marketing platform that allows businesses to incorporate augmented reality into their marketing campaigns without needing any coding skills. The platform provides an AR editor for creating experiences, which can then be published on web and native apps.
The platform enables several use cases for AR marketing, such as showcasing products or services, providing information and education, facilitating virtual try-ons and providing post-purchase support via virtual assistance. Users can animate real-world environments, trigger immersive ads via image recognition, use QR codes to launch AR experiences, and more.
One of the key features of CSCONNECT is its ability to help users replicate real-life fits with virtual try-on. This function allows shoppers to visualize themselves with a product on their smartphone screen, which can help to build consumer confidence and boost upsells. CSCONNECT also offers AR gamification, which can enhance customer loyalty and engagement by transforming various aspects of the shopping experience.
The most important aspects of this tool are the ease of use and business-friendly pricing.
Augment is another platform that offers AR solutions to businesses, with features designed to enhance eCommerce, field sales, and education2. Its virtual try-on feature allows shoppers to visualize products in their own environment before making a purchase, which can help to increase online sales and engagement.
A standout feature of Augment is its 3D Factory, which allows users to upload 2D images and specifications of a product to get an AR-ready 3D model. This feature can be particularly useful for businesses looking to create high-quality 3D models for a large number of products. The platform also provides an easy validation process and is capable of handling high-volume 3D production needs2.
Augment's 3D Factory also facilitates collaboration with in-house 3D design teams or external creative agencies, and it can integrate with existing digital asset management tools2. The platform operates on a per-active device model, where an active device is a smartphone or a tablet using the Augment app and connected to a user's account2.
Impact on E-commerce
Virtual try-on software has a significant impact on e-commerce, allowing online shoppers to visualize products in a way that was previously only possible in physical stores. This capability can greatly enhance the online shopping experience, boosting consumer confidence and potentially increasing sales.
For example, a user shopping for glasses online can use a virtual try-on tool to see how different frames would look on their face. This can help them make a more informed decision and feel more confident about their purchase.
The Future of Virtual Try-On
As AR technology continues to evolve, virtual try-on software is expected to become more sophisticated and widespread. Future developments may include more realistic product models, improved tracking and positioning, and the ability to try on more types of products.
CSCONNECT offers powerful AR solutions that can enhance the shopping experience with virtual try-on features. It leads the way in being unique due to its simplicity in set up and launch of AR experiences. As with any business decision, it's advisable to consider a range of options and conduct further research before making a final choice.
If you want to see a demo of CSCONNECT, visit the website today!